About us
Gender Inclusive & Stereotype-Breaking Toys and Clothes
Children’s toys, clothes, and accessories are the “props of childhood”. These are of paramount importance as they convey important messages to kids about the world and their place in it. We believe that it is important to select items that will enhance their self-worth, leave old stereotypes behind, and pave the way for a brighter future. Things we want to change about the world, all begin with our kids – the very adults of tomorrow!